Information made available on a website is called content and making your website’s homepage or a particular page on your website more attractive to search engines and users are called optimization. Hence, Content optimization is the process of optimizing your content to make it more user-friendly and easier for the search engines crawl.
Here are some Content Optimization Tips:-
- Optimize your content strategy for search engine.
People usually optimize their content after it is prepared by fixing the link and adding keywords. However, your website will do better if you optimize before you prepare your content.Find out what queries your audience is using. What keywords they are using and what type of content they are looking for from you.Design the content strategy to answer their specific questions.
Help the reader complete one specific task.
Find out which call to action text will be best for your webpage. When you know your reader’s journey, your content can help them find more content which they want. For example, if your blog is about How to Content Optimization, then posting a call to action anchor text that leads to a blog about URLs and Title Tags Tips
- User-Friendly Content
Your content should be written in simple language to make it easy for the users to understand.
The content should be accurate. It should have facts instead of maybes.The facts should be credible. While posting facts, show the source, maybe by posting the link using anchor text.It should be Educational. Always provide your users with new information.KEEP THE CONTENT RELEVANT! This is SEO 101.
Always post Unique Content. Make it different from what users can already find on the internet.
The content you write should be Practical. It must be useful in real life.
Even though you are making the content user-friendly, don’t forget to write in such a way that SEARCH ENGINES CAN EASILY UNDERSTAND YOUR CONTENT.
It should be worthy of being Shared. Ask yourself, would you share it with others? If so, where would you share it.
Make it look good for the guys. Use short paragraphs, bold text, bullet points, numbered lists, quotes, strong title, H1s, anchor texts and so on to make it look good.
Review the pages that are currently ranking well for target keywords and ask yourself if your content is better. Make sure your Content is better than your rivals.
- There should be No Grammar and Spelling Mistakes. Show professionalism in your content.
- Keyword Usage
Make use of Keywords a lot in the first and last 100 words. This hooks in the user and then helps in summarizing your content in the end.
- Make use of Keywords in Url and Title tags. Title tags and Url is one of the first things shown in the search engine result page so make proper use of keywords on it.Keep your URLs static and short. Spamming keywords on it isn’t user-friendly.Keep your Primary Keyword use to a minimum. Use synonyms for it instead.
- Make sure your webpage isn’t heavy.
Your website should not take a long time to load up. Give people faster access to your website. Make it light so that it can open quickly but at the same time, good looking.
- Make sure your content plays well on mobile.
Use responsive design so that your website can be opened on mobile phones and tablets without any bugs.
- Make an XML sitemap to help search engines find and understand the content.
This helps search engines crawl your website easily.