Image Optimization

Image Optimization

“A picture is worth a thousand words.”


Would you rather read a dictionary or a magazine with lots of pictures on it? Pictures always make content more appealing. It wows the audience. Uploading images on your website can be very helpful for your readers to understand your content better. Pictures always make your website more user-friendly. Images also contribute a lot to the search engine optimization. You can add keywords to your image name, link it to websites, etc. Basically, it is also your content.

camera, black and white pictures and a briefcase on a table

Just with this small thumbs up image with the text optimize on it makes this page look more appealing. It makes the page look good for the eyes and it shows what the web page is basically about; Optimization.

How to Optimize Image

  • If you have the opportunity to add your own image, please do so. If you can, you should always show yourself or your team instead of other people’s pictures. This gives off a more personal feel to your website.
  • Keep the image relevant. Your article needs an image that has the same subject as your article. For example, you put up a picture of a Car on a food website. That is not relevant and readers won’t be satisfied when you cheat them.
  • Always put happy pictures on your page. No one wants to see gruesome or depressing images.
  • Use uncopyrighted pictures. People might sue you for using their copyrighted music.
  • You can use gifs too. They attract more readers.2 girls jumping and screaming happily
  • Be sure to put alt texts on your website. For some users, the picture may not be loading for some reason. Maybe he is using an image screen capture or his browser do esn’t support it and so on. Put an alt text that describes the picture. This is helpful for both the user and the search engine (to crawl).
  • If you add the right image tag to your <head> section like this:
    <meta property=”og:image” content=”” />.
    That will make sure the image is included in your share on Facebook (and Open Graph is also used for Pinterest, for instance)
  • Images can be thumbnails too. Use them to the fullest.

(this picture would be higher on the actual blog, with the same point.)

  • Alignment– make it user-friendly. It should look good for the eyes. You could not break the left reading line using an image. This makes the website look better.
  • Don’t use heavy images. This might make the content load slowly so be sure to decrease the size without decreasing the quality.
  • Use a separate Sitemap to list images. This helps search engines crawl into your images easily.





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