Title Tags and URL Structure Tips

Title tags and URLs provide basic information that describes your page and website to search engines and visitor. When the search engine delivers the list of the query, the first two things we see on each website is its title tag and its URL. So, keeping the information in URLs and Title Tags relevant and accurate is one of the major steps of search engine optimization.

Screenshot of part of search engine result

Black Underlined text: Title Tag
Yellow Underlined text: URL


Title Tag

Title Tag is a Meta-Element that specifies the title of a webpage. The title tag is a word or a phrase that describes what the webpage is related with. Title Tags are displayed as the headline for every webpage on the query displayed by search engines and are clickable.Screenshot of part of search engine result highlighting title tag

It is also displayed at the top of your page.

screenshot of title tag displayed on top of the pageCode For Title Tag


<title>INPUT TITLE HERE </title>



Tips on writing Title Tags

  • It needs to be about 65-75 words. Short and sweet. If your title tag is longer than that search engines may cut it off by adding an ellipsis (“…”).screenshot of ellipsis
  • Use keywords in your title tag. In the example below, the keywords are very clear. It is about Samsung US. It clearly shows that Samsung deals with Electronics and Appliances like Tablets, Smartphones, and TVs.Screenshot of a small part of search engine result showing clear company names and what it deals with
  • Use Brand Name in Title Tags. Just like in the example above, the brand name Razer is included on it. This way if someone searches for Razer on a search engine, there will be high chances of the web page getting a higher rank.Screenshot of a small part of search engine result showing clear company names
  • It should be written in a very simple language. Complex words should not be used. For example, using the word “Difference” instead of “Differentiate”, “Agency” instead of “Channel”, etc..
  • Do not duplicate title tags. Each page of your website must have its own unique title tag.

Uniform Resource Locator (URL)

Url is basically the address of a World Wide Web page. In simple terms, URL is a map to a webpage which can only be read by computers. They are displayed below the title tag in both browser and search engine result list.

Urls usually start with “HTTP://” or “https://” followed by “www.” and then the name of the website you want to visit with a “.com.” Urls can end here or it could go on to the specific directory where the information you want is stored which is separated by “/.” Finally the location of the page.Example of url on browser

Types of Url

Urls are of two types. They are:-

  • Static Url
    Static URLs are those URLs that do not change. Such URLs are edited and set by the creator.
    For example, https://www.facebook.com/grabonnepal
    This link will always be the same and will always open the same webpage.
  • Dynamic Url
    Dynamic URLs are those URLs which are auto-generated by the website. Such URLs aren’t edited by the website creator.
    For example, http://www.bing.com/search?q=crazy+studio&qs=n&form=QBRE&sp=-1&pq=crazy+studio&sc=6-12&sk=&cvid=3ABF6422BDD143879AA25F6644E69132
    Tips on Url Structuring

Keep your Url short and sweet. About 50-60 characters.

Since URL is can be used as an anchor text, keep it simple and readable. Anchor text is the clickable text in a hyperlink.
For example, http://www.google.com

Employ empathy. Accurately place the content you’d expect users to search on the page. You don’t need to spell out every last detail in the URL.
For example, https://www.psdtofinal.com/contact-psd-final
The example clearly shows that it is the contact page of the website.

Insert keywords in your URL just like in title tags. Keep it relevant and accurate.
Eg. https://www.impactbnd.com/blog/examples-of-business-blogs
“/blog/examples-of-business-blogs” this shows that the web page is related to examples of business blogs and it is a blog itself.
Use static URLs instead of dynamic. Dynamic URLs look rushed and dirty whereas Static URLs look clean. For example, thecrazystudio.com/blog/title_tags would look much cleaner and understandable than thecrazystudio.com/b=123

Use Hyphen (-) to separate words.
For example: “aboutthecrazystudio” this will be difficult to understand whereas “about-the-crazy-studio” is much easier.


Title tags and URLs are a major part of search engine optimization. They are the first description of the webpage that the users see. Hence, they can be very useful to hook in users if the content on it is relevant and accurate.


  1. https://moz.com/learn/seo/title-tag
  2. https://searchenginewatch.com/2016/05/16/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples
  3. https://searchenginewatch.com/sew/how-to/2154469/write-title-tags-search-engine-optimization
  4. https://moz.com/learn/seo/url
  5. https://en.wikipedia.org/wiki/URL

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